Why Supra Clens Was Discontinued: The Inside Scoop
If you’re a contact lens wearer, you may have heard of Supra Clens. It was a popular cleaning solution that promised to keep your lenses crystal clear and free from bacteria. However, if you’ve tried to purchase it recently, you may have noticed that it’s no longer available. So why was Supra Clens discontinued? Here’s what we know.
FDA Regulations and Safety Concerns
One of the main reasons Supra Clens was discontinued is due to FDA regulations and safety concerns. The solution contained an ingredient called chlorhexidine gluconate, which has been linked to serious eye infections and even blindness in rare cases. While the risk was relatively low, the FDA decided that it wasn’t worth the potential harm.
Low Sales and Market Competition
Another factor that contributed to Supra Clens’ discontinuation is low sales and market competition. There are many other contact lens cleaning solutions on the market, each claiming to be the best. Unfortunately for Supra Clens, it didn’t quite measure up in terms of popularity or effectiveness.
Lack of Innovation and Marketing
Supra Clens also suffered from a lack of innovation and marketing. While other brands were constantly releasing new and improved products with catchy advertising campaigns, Supra Clens remained relatively stagnant. This made it difficult for them to attract new customers or retain existing ones.
What Are Your Options Now?
If you’re a former Supra Clens user looking for an alternative solution, there are plenty of options available. Some popular alternatives include Opti-Free Express, BioTrue Multi-Purpose Solution, and Clear Care Cleaning & Disinfecting Solution. Be sure to speak with your eye doctor about which option would be best for your specific needs.
Conclusion
While it’s always disappointing when a beloved product is discontinued, there are usually good reasons behind it. In the case of Supra Clens, FDA regulations, low sales, market competition, lack of innovation, and marketing all played a role in its demise. But don’t worry – there are plenty of other contact lens cleaning solutions out there that can help keep your lenses clean and clear.
